
COMPANY NEWS
Tracer Imaging LLC Brings Gillette Oral-B Roll Out To Life
Tracer Motion Graphics Used in Extensive Point-of-Sale Campaign
White Plains, NY - June 8, 2005 - Tracer Imaging LLC's motion technology was selected for use on point-of-sale displays of the new Gillette Company's Oral-B Pulsar, a toothbrush that revolutionizes manual brushing and delivers a superior cleaning experience. With its Oral-B products, The Gillette Company is a worldwide leader in the $5 billion oral care market. The introduction of the Oral-B Pulsar in June 2005 is supported by the most extensive marketing campaign ever undertaken by Oral-B.
Tracer's motion graphics will be used to highlight the pulsing action of the bristle and brushhead. As consumers pass by the display, they will see the simulated motion when the product is in use. Past studies have shown that the motion graphics used in point-of-sale displays are both eye catching to the consumer as well as provide a higher level of retention for the product.
"We are very excited to have participated in the most extensive roll out in Gillette's history of an Oral-B product," said Steven Spiro, Tracer's Chief Executive Officer and Founder. "Our award winning technology was selected because it attracts consumer's attention to a specific product in a crowded consumer products marketplace and allows the consumer to better visualize the products intended benefits. This was one of the broadest roll outs of Tracer's technology, with our motion graphics prominent in point-of-sale displays in many thousands of convenience and drug stores in the USA and Canada."
Tracer's motion prints have been used to enhance company messaging from mailers to posters to point of purchase displays and outdoor advertising, such as billboards. Tracer has also had success with its recent launch of branded motion products that were sold at the Daytona 500 Raceway.
About Tracer Imaging LLC
Tracer is engaged in the marketing, sale and production of photographic and lithographic printed products that simulate full motion video and three-dimensional (3D) imagery. Tracer's TM processes use the most innovative and cost effective technology solution in the marketplace for high-quality personalized motion and 3D prints. Additional information is available at Tracer's TM website www.tracergraphix.com.
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